Reskinned
Reskinned is a platform geared towards helping clothing brands deliver a circular sustainability solution.
We began our collaboration with the team by helping create a fun, friendly and accessible brand, which can be both recessive when working with partners or more dynamic when standing alone.
We went on to architect and develop a fully bespoke software platform for Reskinned to run their business on. This system manages everything from garment trade-in, to inventory and warehouse management, to resale. Deep integrations with Shopify and eBay power the e-commerce layer, with more to come in the future.
Starting with the creation of the Reskinned brand we recognised that the resale market needed an injection of fun and evolve from a B2B solution into a retail brand in its own right. With the look and feel of Reskinned we developed a language that can be both recessive, when working with partner brands, and dynamic when seen as a brand in its own right.
In 2021 we began by creating an innovative take-back platform for brands, that enables their audience to return unworn clothes in exchange for discounts on future purchases. Moving forward to 2022 the natural evolution of this was to create a shopping platform to allow these garments to be sold. Building ecommerce is normally a pretty straightforward thing to do, however in this case, each garment is totally unique.
Before we could build a lovely new shop we therefore had to build a warehouse management system geared towards individual product sku's. To facilitate this we've create a garment description engine so that a warehouse worker can easily define and describe each garment. The success of this process means that we have a lovely clean and consistent data set that can then be presented in the shop in a structured and user friendly way.
It was important, as part of a wider relationship, to allow partner brands their own destination pages within the main shop. This offers an opportunity to direct their audience to the brands own silo'd shopping experience, complete with landing page.
The shop itself was built using a headless shopify integration, connected to our own bespoke wms.
