Cadbury’s
Client: Cadbury
Project type: Website
Agency: Eleven55
Crew and Eleven55 collaborated to create a unique and engaging experience for Cadbury’s Cinema &More campaign. Guests were treated to an unmissable free movie, paired with a delicious, full-sized sample of the new Dairy Milk &More bar.
This initiative spanned the entire UK, taking place at Cineworld cinemas nationwide.
Our role involved designing and developing a bespoke website with a seamless booking engine. The platform allowed users to select a film, choose their nearest cinema, and receive a QR code via email for easy entry to their local Cineworld.
The campaign was a resounding success, drawing over 100,000 visitors to the website. Key achievements included:
- 48 screening experiences across the UK.
- Over 9,000 tickets claimed.