Crew Studio.

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Cadbury’s

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Client: Cadbury

Project type: Website

Agency: Eleven55

Crew and Eleven55 collaborated to create a unique and engaging experience for Cadbury’s Cinema &More campaign. Guests were treated to an unmissable free movie, paired with a delicious, full-sized sample of the new Dairy Milk &More bar.

This initiative spanned the entire UK, taking place at Cineworld cinemas nationwide.

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Our role involved designing and developing a bespoke website with a seamless booking engine. The platform allowed users to select a film, choose their nearest cinema, and receive a QR code via email for easy entry to their local Cineworld.

The campaign was a resounding success, drawing over 100,000 visitors to the website. Key achievements included:

  • 48 screening experiences across the UK.
  • Over 9,000 tickets claimed.
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