KFC Believe In Chicken
Client: KFC
Project type: Campaign
Agency: Mother London
As part of KFC's dynamic "Believe in Chicken" campaign, we collaborated with the creative team at Mother London to design and develop an engaging rewards platform.
The site was crafted to seamlessly integrate into the campaign, serving as an interactive hub where users could engage with the brand in a fun and rewarding way.
It provided fans with exclusive offers, redeemable rewards, and a unique way to celebrate their love for KFC’s iconic chicken.
Users were prompted to affirm their unwavering belief in the greatness of chicken by confirming their loyalty to the cause. Once they declared their dedication, they were assigned a unique "Believer Number" as a badge of honor. To celebrate their commitment, participants received a special reward, which could be redeemed through the KFC app, adding an extra layer of excitement to their journey as proud chicken enthusiasts.
This initiative combined fun, loyalty, and a touch of humor to engage fans while enhancing their connection to the brand.
