The Regent Street Cinema is a landmark destination in the West End of London. As a picture house it is steeped in history, claiming to be the birthplace of British cinema.

As part of a new marketing strategy to broaden the appeal of the venue to a wider demographic we were invited to help refresh the brand and design a super-efficient website experience.

The core identity work took its cues from the steep raking within the auditorium - a space with a unique and distinctive personality. This character also influenced the overall design aesthetic. A modern, uniform typeface coupled with a fresh colour palette was used to bring standout and consistency across collateral.

The back-office system featured a deep integration between the content management system and a specialised 3rd party scheduling tool. New listings automatically flow from one to the other, reducing the need for staff to manage data in multiple places.