Tesco
Client: Tesco
Project type: Campaign
Agency: Eleven55
We were delighted to collaborate with Eleven55 on their Tesco Christmas Campaign, creating a magical experience to celebrate the festive season.
The campaign took over 98 cinemas nationwide, delighting attendees with complimentary mince pies as part of Tesco's wider "Become More Christmas" initiative. The goal was to craft a rewarding experience for high-value Tesco Clubcard members, making their holiday season even more special.
To bring this to life, we developed a bespoke booking engine and backend CMS, empowering the team to seamlessly manage tickets and cinema locations. Additionally, we implemented a QR code email system, ensuring participants could easily access their free screenings.
The event featured screenings of beloved Christmas classics, including The Polar Express, The Holiday, and The Muppet Christmas Carol, as well as Wonka during its highly anticipated opening weekend. It was a heartwarming way to spread joy and celebrate the magic of Christmas.
